CASE STUDY

Long-Term Growth Strategy

A data-driven Amazon growth strategy combining SEO, listing optimization, and PPC management to improve profitability and long-term scalability.

OVERVIEW

35.6% Revenue Growth While Achieving a 20% TACOS Goal

At the beginning of 2024, the primary objective was ambitious but clear: reduce the brand's Total Advertising Cost of Sales (TACOS) to 20% while improving Return on Ad Spend (ROAS) year over year.

To accomplish this, we developed an integrated strategy that combined Amazon SEO, listing optimization, and advanced PPC management.



THE CHALLENGE

The account required a more efficient advertising strategy to improve profitability without sacrificing growth.



  • Lowering TACOS while maintaining sales momentum.
  • Improving ROAS through smarter budget allocation.
  • Main product images lacked the visual impact needed to maximize click-through rates.
  • Reducing wasted ad spend from underperforming campaigns.
  • Increasing organic visibility to support long-term, sustainable growth.
OUR STRATEGY

We implemented a two-pronged strategy focused on both organic optimization and paid advertising performance.

We implemented a two-pronged strategy focused on both organic optimization and paid advertising performance.


SEO-Optimized Product Listings

We enhanced the product detail pages by optimizing titles, bullet points, descriptions, backend search terms, and product images. By incorporating high-intent keywords throughout the listings, we improved organic rankings, increased product discoverability, and drove higher conversion rates.

PPC Campaign Optimization

We continuously optimized campaign performance by pausing underperforming campaigns, removing irrelevant search terms, eliminating unprofitable keywords, launching campaigns targeted at high-value customer segments, and consistently refining bids, budgets, and audience targeting to maximize overall efficiency and results.

Creative Improvements

To improve product presentation and increase conversion rates, we collaborated with our graphic designer to enhance the listing images. This included creating visually appealing infographics, highlighting key product features and benefits, improving image quality, and ensuring a consistent, professional brand appearance. These enhancements made the listings more engaging, helped communicate product value more effectively, and contributed to a better overall customer experience.



THE OUTCOME

Within just a few months, the account achieved a remarkable turnaround.

35.6%

Revenue Growth

150%

ROAS

20%

TACOS



Product listings gained stronger visibility, attracted more qualified traffic, and achieved higher conversion rates. Within just a few months, the account experienced significant improvements across advertising performance and listing conversion.

KEY TAKEAWAYS

Project Highlights

✔ ACOS from 67% to 40%

Advertising became substantially more profitable.

✔ Ad Spent Reduced 18%

Advertising spend decreased significantly from 69k to around 56k.

✔ Extraordinary Results

The optimization strategy exceeded the original performance targets while delivering outstanding year-over-year growth.

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