CASE STUDY

Advertising Transformation

Helping an Amazon brand transform an unprofitable advertising account into a scalable, profitable growth channel through strategic PPC optimization, listing improvements, and creative enhancements.

OVERVIEW

A Strong Brand Held Back by Inefficient Advertising

In December 2022, a client partnered with AMZ Scale Partners to improve the performance of their Amazon advertising account. While the business had previously generated approximately $4.9K in ad sales, it required nearly $4.3K in advertising spend, resulting in an 88% Advertising Cost of Sales (ACOS) and leaving very little room for profitability.

Our objective was straightforward: reduce wasted ad spend, improve profitability, and build a scalable advertising strategy capable of driving sustainable growth.



THE CHALLENGE

Although the account generated sales, several issues were limiting performance:



  • 88% ACOS made campaigns largely unprofitable.
  • Product listings were not fully optimized for Amazon SEO.
  • Main product images lacked the visual impact needed to maximize click-through rates.
  • PPC campaigns required improved targeting, campaign structure, and ongoing optimization.
  • Products struggled to stand out against competitors.
OUR STRATEGY

Following a detailed account audit, we implemented a comprehensive optimization strategy.

Following a comprehensive account audit, we developed a structured growth strategy focused on improving both advertising efficiency and organic visibility.


Listing Optimization

Our team improved product titles, bullet points, backend search terms, and keyword targeting to strengthen Amazon SEO and increase organic visibility.

Creative Improvements

Working alongside the client, we enhanced the main product images to improve click-through rates and create stronger first impressions.

PPC Optimization

we restructured and optimized the existing PPC campaigns while launching new campaigns focused on high-value keywords and relevant customer segments. Continuous bid optimization and search term analysis ensured that advertising spend was directed toward profitable traffic.



THE OUTCOME

Within just a few months, the account achieved a remarkable turnaround.

$6K+

Increase in Ad Sales

34%

Final ACOS

$2K

In Ad Spent



Product listings gained stronger visibility, attracted more qualified traffic, and achieved higher conversion rates. Within just a few months, the account experienced significant improvements across advertising performance and listing conversion.

KEY TAKEAWAYS

Project Highlights

✔ ACOS from 83% to 34%

Advertising became substantially more profitable.

✔ Ad Spent Reduced from $4.3K to around $2K.

Advertising spend decreased from approximately $4.3K to around $2K.

✔ Better Conversion Rate

Product listings gained stronger visibility, attracted more qualified traffic, and achieved higher conversion rates.

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