CASE STUDY

How We Increased Sales by 50% While Reducing ACOS by Half

Learn how AMZ Scale Partners helped a London-based Pet Gadgets brand improve advertising efficiency, increase conversions, and achieve significant revenue growth through strategic Amazon PPC management and listing optimisation.

OVERVIEW

A Strong Brand Held Back by Inefficient Advertising

A London-based pet gadgets brand had built a strong presence on Amazon with multiple successful products and a large number of positive customer reviews.

While the products were already performing well organically, their advertising strategy had received very little attention over time.

Campaigns were managed simply by adjusting keyword bids every couple of weeks without analysing search term performance, placement data, or profitability.

As a result, advertising spend continued to increase while the Advertising Cost of Sales (ACOS) climbed higher, reducing overall profitability.

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THE CHALLENGE

What Needed to Change



(PPC Dashboard)
  • Advertising campaigns lacked a clear strategy.
  • Inefficient keywords continued consuming advertising budget.
  • Campaigns were not being optimised consistently.
  • Listings were not fully optimised for conversion.
  • Advertising costs continued increasing.
  • Profit margins began shrinking despite healthy sales.
OUR STRATEGY

A Data-Driven Amazon Growth Plan

Following a comprehensive account audit, we developed a structured growth strategy focused on improving both advertising efficiency and organic visibility.


Campaign Optimisation

Removed unprofitable keywords and restructured campaigns to eliminate wasted ad spend.

Listing SEO

Enhanced product titles, bullet points, backend search terms and keyword targeting.

Creative Improvements

Worked alongside the client's design team to improve product imagery and optimise the main image for higher click-through rates.



THE OUTCOME

Measurable Business Growth

50%

Increase in Sales

25%

Final ACOS

50%

Reduction in Advertising Cost



Within just a few months, the account experienced significant improvements across advertising performance and listing conversion. Through continuous optimisation, refined audience targeting, stronger product listings and better campaign management, the client achieved sustainable growth while dramatically improving profitability.

KEY TAKEAWAYS

Project Highlights

✔ 50% Sales Growth

Year-over-year revenue increased significantly.

✔ ACOS Reduced by Half

Advertising became substantially more profitable.

✔ Better Conversion Rate

Improved product listings generated more qualified traffic and higher click-through rates.

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